David Davenport / Teaching Philosophy:
I try to dispel the belief that there is some kind of simple formula to making a successful portfolio or getting an
entry-level job in the digital design field. Students must understand right from the start, a design career is an
ongoing process of learning and hard work. They must learn to measure the value they attach to a finished design in
the larger context of learning to design. By engaging in the creative process, each stage is equally important to
the tolal outcome of the design. In the end it all adds up to successful, creative design portfolio.
It is my responsiblity to bring "real world" experiences to the classroom. I've pioneered many new projects involving community non-profits
and client-based assignments for the purpose of exposing students to "real world" problem solving. These projects help build completitive portfolios reflecting functional designs and practical digital skills. I always try to get the students to "exceed expectations" when preparing their design work and have a "passion" for their work.
It is my firm belief that a design student must have a thorough understanding of typography and page layout. I encourage basic board skills such as type specs, marker layout and storyboarding. I always have students sketch ideas, establish a game plan on paper first before turning to the computer.
The demands and responsibilities of a digital designer working in todays market are all encompassing. They must demonstrate the ability to interpret project specs, communicate the client's message, prepare hierarchial files and navigate difficult digital programs. They must follow complex pre-press procedures and production guidelines. These are difficult issues that require a highly intelligent, dedicated and committed student. But the rewards are great for those who persist, in seeing their concepts and designs produced in print ads, poster designs, multimedia and video presentations.
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